Right Kind of Wrong

Amy C. Edmondson (2023)

What if failure wasn’t something to avoid - but something to understand?

In her latest book, Right Kind of Wrong: The Science of Failing Well, Amy C. Edmondson explores why failure is often misunderstood, and how teams and organizations can learn to embrace it in a more productive way. Drawing on years of research, she offers a practical framework to distinguish between intelligent, basic, and complex failures - and how to respond to each effectively.

Failure is inevitable. But learning from failure? That’s a choice - and a skill.

Why this matters for psychological safety

A healthy attitude to risk and failure is a core element of psychological safety. It’s what allows teams to:

✔ Take smart risks
✔ Learn from setbacks
✔ Adapt quickly when things don’t go as planned

At the Fearless Organization Scan, Attitude to Risk & Failure is one of the four key domains we measure in both our Psychological Safety Index (PSI) and Enterprise PSI (EPSI) tools - alongside Open Conversation, Willingness to Help, and Inclusion & Diversity.

Edmondson’s insights in Right Kind of Wrong offer an important deepening of this domain: helping organizations not only recognize how failure is perceived, but how it can be reframed as a driver of learning, innovation, and trust.

How this connects to our work

We see Right Kind of Wrong as a natural extension of the work we do with The Fearless Organization Scan. It offers rich context to the quantitative data gathered through our tools - and supports leaders and teams in building a culture where failure is seen not as a threat, but as an opportunity for growth.

If you’re exploring this topic, there are several ways to go deeper:

 

  • Measure psychological safety in your team or organization – Learn how your people perceive risk, learning, and openness using our validated PSI and EPSI instruments.

  • Become a Certified Practitioner – If you're a coach, consultant, or HR professional, certification gives you the skills and tools to guide teams through the scan process - and the conversations that follow.

  • Explore your own experience – Our free Personal Scan is a simple entry point to reflect on how safe you feel to take risks, speak up, and learn from mistakes.

Failure is inevitable. Fear doesn’t have to be

Psychological safety helps teams respond to failure with curiosity instead of blame - so they can adapt, learn, and grow.

Start measuring what matters

Order the book

Curious to read more?
Right Kind of Wrong: The Science of Failing Well is available now.

Order the book here